Global Children's Riding Toy Market Accelerates Growth, with Electrification and Emerging Markets as Core Drivers
“According to big data monitoring from Made-in-China.com, the children's riding toys industry has maintained steady growth in overall traffic since 2024.
Entering the third quarter of 2025, the sector's momentum accelerated significantly—by September, industry traffic had increased by over 60% year-on-year, making it one of the fastest-growing light industrial categories in terms of export performance.”
The global children's riding toy market is currently exhibiting strong growth momentum. According to data monitoring from the Made-in-China.com platform, overall traffic for this category has maintained a steady upward trend since 2024. Growth accelerated further in the third quarter of 2025—by September, industry traffic had increased by over 60% year-on-year, making it one of the light industrial product categories with the most notable export performance.
I. Regional Market Structure: Steady Demand from Europe and America, Emerging Regions Lead Growth Rate
Platform data from July to September 2025 shows significant growth in active search volume from buyers in Europe, Latin America, the Middle East, and other regions. Among them, the European market ranked first in regional traffic for three consecutive months, with a year-on-year growth rate of 95%. Latin America (+81%), South America (+80%), the Middle East (+66%), and Southeast Asia (+55%) followed closely, forming a dual-engine pattern characterized by "stable mature markets and rapidly catching-up emerging markets."
In terms of search behavior, keywords such as "Kids Electric Vehicle" and "Children Bicycle" showed particularly notable increases in click-through rates, reflecting the sustained growing interest of international buyers in children's riding products.
II. Popular Category Performance: Electric Vehicles and Children's Bicycles Lead the Trend
According to the September 2025 search popularity rankings for children's riding toys on the Made-in-China.com platform, the following three sub-categories were the most sought-after:
- Kids Electric Vehicles (traffic increased 124% year-on-year)
- Children's Bicycles (traffic increased 106% year-on-year)
- Children's Tricycles (traffic increased 56% year-on-year)
Data from overall export figures to platform procurement behaviors indicate that the children's toy industry has entered a development stage centered on the "experience factor," where product functionality and interactivity have become key purchasing determinants.
III. In-depth Analysis of Key Categories
1. Kids Electric Vehicles
Total industry traffic grew 124% year-on-year from July–September 2025.
Countries with the highest search Popularity included:
- United States (+457%)
- Germany (+435%)
- France (+430%)
- United Kingdom (+327%)
- Australia (+314%)
Procurement Demand Trends: Buyers generally prioritized products with safety certifications such as CE, ASTM, and EN71, while also paying attention to battery life and remote-control functions. Products featuring Bluetooth music playback, LED lighting effects, and LOGO customization were more popular.
2. Children's Bicycles
Traffic for the same period grew 106%.
Procurement Preferences: Lightweight design, adjustable seats, and eco-friendly materials became key procurement considerations. Demand for foldable models and products with multi-mode riding functions increased among family users.
3. Children's Tricycles
Industry traffic for the same period increased 56%.
Regional Preferences: Customers in the Middle East and Europe placed greater emphasis on the combination of product design and practical functionality. Tricycles with push-handle features, foldability, and adjustable seat backs saw rising popularity.
From the buyer profile perspective, demand for products with international certifications and supporting customization grew significantly in European and Middle Eastern markets, with purchase frequency increasing by over 30%.
IV. Industry Trend Summary: Safety, Intelligence, and Sustainability Become Key Competitive Factors
Children's riding toys are gradually becoming an important growth area for China's foreign trade exports. Whether through innovations in product structure, the integration of electrification and smart features, or the widespread application of eco-friendly materials, "outstanding appearance design + stringent safety standards + superior user experience" has become a common global procurement standard.
In future competition, enterprises that can fully leverage platform data to understand buyer preferences, achieve precise product matching, and consistently build differentiated advantages are expected to gain a leading position in this blue ocean market.
