SCRM helps you divide your customers into different groups. For example, what products do they like to buy? How often do they buy? When did they send you samples? When was the last time you had a factory inspection? What did old customers like at the last party? You can send different customers information that they may be interested in, thus increasing the success rate of marketing.
SCRM records the process of each customer from adding to closing. It is a detailed sales progress form that allows you to know at any time which stage the customer is currently in, and not to miss any possible orders.
All the customers that the company has failed to follow up can be thrown into the high seas, and other colleagues can use the resources and activate them again to ensure the maximization of the company's interests.
Customers across the company can perform business intelligence analysis and conduct comprehensive statistics on sales flow from different dimensions on a monthly, quarterly, and annual basis to facilitate management and team members’ understanding and decision-making, and identify potential risk factors.